@ Ogilvy

Commonground x Snapchat. Dreamy.

Dreamy is a series of contemporary stories by First Nations storytellers, bringing an 80,000-year-old oral tradition into the digital WORLD to help people switch off and reconnect to Country.

Created with five storytellers, each story became an immersive soundscape paired with bespoke artwork by Carmen Glynn-Braun, released as a podcast on Spotify and Apple Music.

The project later came to life at Parrtjima in Mparntwe (Alice Springs), as a three-dimensional installation where the stories were shared under the night sky.

450,000 user interactions (420% above client benchmark)
Dreamy reached #3 on the Spotify AUNZ Podcast charts

↳ CREATIVE DIRECTION