@ CANVA
2025

Meet Your 2025 Design DNA

12 billion designs created on Canva in 2024. We turned that into something personal.

Design DNA gave millions of users a snapshot of their creative year. A playful identity card based on how they actually use Canva. 36 different personality types, from Font Stylist to Prompt Picasso.

Canva AI generated unique imagery for each card, wrote personalized copy about favorite tools, templates, and design habits. 250 million cards that each felt handcrafted.

AI at scale, but make it feel human.


↳ CREATIVE DIRECTION