Tech has hi-jacked dinnertime, so we created the Dolmio Pepper Hacker to help bring families together.
It cracks pepper, wipes out WiFi and disables mobile devices.
In 2017 we took our prototype and made a mass production version.
Through an on-pack giveaway, parents can win their own Pepper Hacker, to help bring their tech addicted kids back into the real world.
Agency: Clemenger, BBDO
Creatives: Hadleigh Sinclair, Jack Delmonte, Luke Hawkins.