Make Dinnertime Matter
To get Aussies to prioritise dinnertime, we toured the country asking families who their ideal dinner guest would be.
With the demands of modern life and workloads continuing to increase, the project acted as a timely reminder that dinner is more than just a meal.
The film was viewed over 122 million times (98% organic views).
Agency: Clemenger, BBDO
Creative team: Chris Pearce, Sarah Parris, Luke Hawkins.