As a kid I always dreamt of being a left winger for Liverpool, but as my football career never progressed beyond playing for Sunday league outfit - Whimple FC in the UK, these days I dream up ideas as a creative guy in advertising.

My career began at the University of Creative Arts in the UK where I studied Graphic Design. After graduated, with my degree certificate rolled up in my backpack, I left home to travel and ended up, as you do, at Ad school in Sydney before getting my first job in advertising at Lowe.

Then I worked at the Aussue outpost of Droga5 (I was employee number six in their Sydney office), moved to the Big Apple to Digital Agency of the Decade R/GA New York where I also taught at Miami Ad School, then it was onto iconic shop Crispin Porter & Bogusky to work and ski hard in Colorado.

After four years in the US I moved back to Australia to work at Clemenger BBDO, Sydney as a Creative Director on Mars brands, Toshiba and GE.

Then I left big network agency land and I'm currently freelancing in Sydney.

I like making ads that don’t look or smell like ads and if awards are important I've won shiny pencils, spikey things and metal animals at D&AD, Cannes, One Show, Webbys, Spikes, Clios, Adfest, LIA, New York Festivals, YoungGuns and AWARD.

I've also helped judge at a few shows including NY Festivals, Ad Stars, YoungGuns and the HK4A's.

Outside of advertising I enjoy travelling, taking lots of photos, playing tennis and watching as much football (soccer) as I can.

Hope you like my stuff.

Phone / +61 478 817 267
Email /
Skype / bencgsmithy