As a kid I dreamt of being a left winger for Liverpool, but as my football career never progressed beyond playing for Sunday pub outfit Whimple FC in the UK, these days I dream up ideas and help make them happen as a writer, art director and creative director.

Since graduating from The Surry Institute of Art, I’ve worked at some of the world’s best ad agencies in the US and Australia including R/GA New York, Crispin Porter and Bogusky in Colorado, Clemenger BBDO and was part of two agency start-ups in Sydney; Droga5 and 72andSunny. Currently I’m a Creative Director at Ogilvy in Sydney helping run the agencies biggest account, KFC.

I love ideas that get into culture and don’t feel like advertising. Ideas that get real people talking.

Over the last ten years I’ve helped create ‘Make Dinnertime Matter’ for MasterFoods, the Dolmio 'Pepper Hacker', Whiskas ‘Catstacam’, Virgin Mobile ‘Right Music Wrongs’, V Australia ‘4320 LA’ and most recently co-wrote the Hungry Jack’s ‘Keep It Real’ platform.

I’ve helped win new business, agency of the year titles, taught at Miami Ad School and if awards are important, I've won at D&AD, Cannes, One Show, Webbys, Spikes, Clios, Adfest, LIA, New York Festivals, Effies, Facebook Awards, ADMA, YoungGuns and AWARD.

Hope you like my stuff as much as my mum does.