The brief was to sell weekend deals from Sydney to LA on V Australia (The Aussie airline of Virgin).
But to get people to travel there for 72 hours, we had to show it was a “do-able destination.”
So we challenged 3 Sydney-siders to go non-stop in LA for 3 days.
They would see all the sights, go to all the parties, live LA to the max.
The only catch, they had to Tweet about it, every minute. All 4320 of them.